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BC Cattlemen's Association - Stakeholder Engagement Strategy

In our #AmplifyYou series, today we want to shine the light on one of our fantastic clients, BC Cattlemen’s Association (BCCA), and their commitment to engage with their stakeholders to make sure they're serving their members right and amplifying their impact!


BCCA represents approximately 72% of the provincial cattle herd. Yes, you heard it right! The Association has been the official voice of cattle ranchers throughout B.C. since 1929. For more than 80 years, the Association – whose membership is close to 1,200 – has represented the interests of cattle ranchers and producers in the province of B.C.


Last spring, the association’s General Manager on behalf of the BCCA Board approached Amplify Consulting Inc. to engage its stakeholders - an important initiative to uncover what members expect and need, enabling the organization to stay relevant and ensure their best work for their membership!


Right from the get go, the association made sure one key element of stakeholder engagement was in place – ‘listening’. During an initial round of discussions with the regional representatives led by the BCCA's executive, they realized how hard it was for some members to access online benefits or even fill out surveys due to poor internet connection. To reach all the membership, staff quickly switched gears and offered paper surveys for those in remote areas lacking web access.



With great dedication and passion towards its members, plus by understanding exactly how vital this project was, the BCCA pulled through - surpassing their goal with engaged feedback from excited members. The association now has a plan in place to act on the recommendations from the engagement, and by keeping the membership well-informed, they are forging ahead towards a successful next phase.

Here's what our client had to say:


"The staff and board of the BC Cattlemen's Association are very pleased with the results of our project and the clear recommendations provided by Amplify Consulting. Meeting Aleece through this project has expanded our network of professionals who our management team can call upon for advice as our future needs require. We would welcome the opportunity to work with Amplify again and would recommend their team to other businesses." - Kevin Boon, General Manager, BC Cattlemen's Association

Let's congratulate BCCA on their successful stakeholder engagement efforts. This tricky yet essential process isn’t easy but done right it can make all the difference to your organization.

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