Why the Moose Hide Campaign Matters to Us

Each year on May 14, the Moose Hide Campaign invites people across Canada to take a visible stand against gender-based violence. It is rooted in a commitment to protect women and children, while advancing conversations around respect, responsibility, and reconciliation.

For our team this is not a one-day gesture. It aligns with how we approach our work and our role in the communities we serve - listening first, understanding context, and showing up in ways that are thoughtful and intentional.

For our team, wearing the Moose Hide pin is a simple act. The meaning behind it is not.

What This Campaign Means to Our Team

Our team brings different experiences, perspectives, and reasons for participating. Together, they reflect a shared commitment to learning, accountability, and action.

Aleece connects the campaign to both personal history and present responsibility:“The Moose Hide campaign is an opportunity for me to reflect on the past and the wrongdoings and mistreatment, specifically to Indigenous Peoples, and to take steps to help create change. As a first generation Canadian whose grandparents experienced the atrocities of World War II, I can stand in solidarity with people who have experienced pain, violence, and suffering. I wear the Moose Hide pin to signify my commitment to protect women and children in my life to help end the violence which continues today.”

Amy sees it as a starting point for everyday conversations:“I am grateful to the Moose Hide Campaign for their role in bringing attention to gender-based violence and promoting anti racism. As the mother of two sons, I am responsible for raising them with a sense of healthy masculinity and cultural sensitivity. Wearing the pin at the dinner table is a great way to start the conversation.”

Foram highlights the importance of learning and shared responsibility:“This is my first time engaging with the Moose Hide Campaign, and it is something I deeply stand behind. Being part of a women led team and having grown up surrounded by strong, supportive women, this message feels very personal. It is a reminder that creating safe and respectful communities is something we all have a role in.”

Valeria connects participation to ongoing learning about Canada’s history:“Supporting the Moose Hide Campaign is part of learning about the country’s past, including its mistakes and violence toward Indigenous Peoples. As I continue to learn, I am looking forward to participating in small but meaningful efforts to help start conversations around cultural sensitivity and anti-racism and support reconciliation.”

Kimberlee frames the campaign as a call to action:“I support the Moose Hide Campaign because it asks more of us than awareness, it calls us into responsibility. Ending violence is not an abstract goal. It lives in the everyday choices we make, the respect we show, and the courage we carry into hard conversations. Wearing the moose hide is small, but the commitment behind it is not.”

Why This Matters

The Moose Hide Campaign is effective because it is both symbolic and practical. It creates a visible moment of alignment, while also encouraging deeper reflection and behaviour change.

From a communications perspective, this matters.

Campaigns that resonate are those that connect personal experience to broader social issues, create accessible entry points for participation, and encourage ongoing dialogue rather than one time engagement. This is where meaningful change begins.

How We’re Showing Up

As a team, our approach is straightforward.

·      We participate with intention, not performatively.

·      We create space for internal learning and discussion.

·      We carry these values into how we advise clients and engage communities.

This is consistent with how we think about engagement and communications. Listening leads. Action follows.

A Simple Invitation

On May 14, we will be wearing the moose hide pin and taking time to reflect as a team. If you are participating, consider what the symbol represents for you. Start a conversation. Ask a question. Listen closely. Small actions, taken seriously, create momentum. And momentum is what drives change.