Why “Doing What Makes Sense” is a Strategy, Not a Shortcut

At Amplify Consulting Inc., one of our core values is common sense - easy, right? But what does this really mean? Literally, this means that we focus on actions that benefit our clients. Digging deeper, it implies prioritizing clear messaging that reflects our clients' purpose, resonates with them, and adapts to their needs.

That’s why we see ‘doing what makes sense’ not as a shortcut, but as a strategy. It’s often misunderstood as avoiding complexity or opting for the easiest route. In reality, it reflects effective decision-making informed by real-time insights.

Common sense guides our analysis of our clients' goals and informs how we shape our stakeholder engagement. It helps define our understanding of what they want to achieve and how their perspective can drive meaningful, lasting change.

Another key part of our strategy is cutting through the digital ‘noise’ or content overflow to effectively send a message and connect with people. This means avoiding using jargon that does not speak to our audience, being concise, and prioritizing timing over volume.

Through this thoughtful approach, we’ve learned that the words ‘extravagant’ and ‘communications’ don’t go together. If a strategy is too complex to execute or explain, it’s simply not effective. It must make sense to the people who are expected to carry it forward in the long term.

Ultimately, “doing what makes sense” is about aligning strategy with reality. It’s not about oversimplifying challenges, but about navigating them with clarity, purpose, and empathy. As we continue to grow, we’re excited to keep refining our strategy, one that’s rooted in common sense to help our clients amplify their impact.